This Just Caught My Eye

I was browsing through the internet this morning when I came across a banner at the top of the web page that I was on. It was Mystic Monk Coffee. What caught my eye was the fact that it stated "Roasted by Real Monks." ---versus fake Monks??

I don't even drink coffee but Chef Ed is the coffee connoisseur. Something about this creeps me out. Not sure why. It just does.